This is often called “hallucination”: the tool generates a statement, a figure, a quote or a reference that looks plausible but is not true. It happens because large language models predict likely text based on patterns, rather than looking facts up in a verified database. Some tools can now search the web or read your documents, which helps, but it does not remove the need to check.
The good news is that you do not need to be technical to catch most problems. You need a routine. Here is one you can use on any AI-assisted work, from a client email to a blog post.
Step 1: Sort the claims before you check them
Not every sentence needs the same level of scrutiny. Before you start checking, read through the output and mentally sort it into three groups:
- Opinions and suggestions. “You could open the email with a question.” These are ideas, and you can simply judge whether you agree.
- General knowledge. “Most customers prefer clear pricing.” Sensible, but check whether it is being presented as a proven fact.
- Specific, checkable facts. Names, dates, numbers, prices, laws, product features, quotes and links. These are where errors cause real damage, and where you should spend most of your checking time.
A quick way to do this is to highlight every number, name, date and reference in the draft. Those highlighted items are your checklist.
Step 2: Go to the original source, not another summary
For each specific fact, find where it actually comes from. If the AI says a government rule applies to your business, look it up on the relevant government website. If it quotes a statistic, find the organisation that published it and locate the original report. If it describes how a software product works, check the vendor’s own documentation or pricing page.
Be careful with a common trap: searching for the claim and finding it repeated on other websites. Plenty of articles copy each other, and some are themselves AI-generated. A claim appearing in five places is not the same as a claim being true. You want the primary source: the law, the report, the official page or the person who actually said it.
If you cannot find a source within a few minutes, treat the claim as unverified and remove it or rewrite it as an opinion. “Many businesses find…” is honest. A made-up percentage is not.
Step 3: Test links, references and quotes
AI tools are known to invent references that look real, including article titles, author names and URLs. If a draft includes links or citations:
- Click every link. Make sure it opens, and make sure the page actually says what the draft claims.
- Search for the exact title of any cited report or article.
- Treat quotes from real people with extra care. If you cannot find the quote in a reliable original source, do not publish it.
This step matters most for anything public, such as website content, proposals and social media posts, because a fake reference can damage trust quickly once someone notices it.
Step 4: Ask the tool to show its working, then check that too
You can use the AI itself as part of the process, as long as you do not treat its answer as final. Useful follow-up prompts include:
- “List every factual claim in your answer and tell me how confident you are in each one.”
- “Which parts of this answer might be out of date?”
- “What would someone who disagrees with this say?”
- “Rewrite this without any statistics or claims you cannot support.”
These prompts often surface weak spots, such as a figure the tool cannot actually support or a rule that varies between states. But remember that the tool can be wrong about its own confidence too. Use these questions to decide where to check, not as a substitute for checking.
Step 5: Match the effort to the risk
Checking everything to the same standard would cancel out the time AI saves you. Instead, match your effort to what could go wrong.
Low risk: brainstorming headlines, rewording an internal note, summarising your own meeting notes. A quick read for sense and tone is usually enough.
Medium risk: customer emails, social posts, blog articles, marketing copy. Check every specific fact, test every link and make sure nothing is promised that you cannot deliver.
High risk: anything involving legal, financial, tax, health, safety or employment matters, or anything a customer will rely on to make a decision. Here, AI should only help you prepare. Check the official source directly, and where appropriate get advice from a qualified professional. The responsibility for the final advice stays with you.
A simple rule many professionals adopt: if I would be embarrassed to explain where this fact came from, it does not go out.
Build checking into your workflow
The routine works best when it becomes a habit rather than something you remember occasionally. A few ways to make it stick:
Give the tool your sources up front. When you paste in your own price list, policy or notes and ask the AI to work only from that material, there is less room for invention. Add an instruction such as “If the information is not in the material I have provided, say so instead of guessing.”
Keep a short checking note. For important documents, jot down where each key fact was verified. It takes a minute and means you, or a colleague, can stand behind the work later.
Watch for “too neat” answers. Round numbers, perfectly balanced lists and very specific details that nobody asked for are all worth a second look.
Check the date. Many tools have a training cut-off and may not know about recent changes to products, prices or regulations. If timing matters, confirm the current position from an up-to-date source.
Share the routine with your team. If several people use AI in your business, agree on what must be checked before anything leaves the building. One person’s quick copy-and-paste can become the whole business’s reputation problem.
A quick example
Say you ask an AI tool to draft a short article for your website about changes to working-from-home tax deductions. The draft looks polished and includes a specific rate, a date and a quote from “a tax expert”.
Using the routine, you highlight the rate, the date and the quote. You check the rate and date against the Australian Taxation Office website and find the rate the tool gave you is out of date. You search for the quote and cannot find it anywhere, so you delete it. You then rewrite the article to point readers to the ATO’s own guidance and to suggest they speak with their accountant. The final article is shorter, but it is accurate, and it will not come back to bite you.
The real skill is judgement
Fact-checking is not a sign that AI tools are useless. It is what makes them safe to use. The professionals who get the most out of AI are not the ones who trust it most; they are the ones who know exactly when to trust it and when to check.
If you are building your AI skills, verification is one of the most valuable habits you can develop, because it protects your reputation every time you use these tools.